YouandBees is a family-run corporation, working to raise awareness and the preservation of pollinators in their ecosystem of the Bretagne and Pays de la Loire area. To populate bees on the roofs, parks, and gardens of our cities, YouandBees installs beehives on the roofs of companies, and harvest the bees’ honey. They are a team of beekeepers who, for 15 years, have taught good practices to future professionals and friends of beekeeping.
Using Moranga, designed by Sofia Mohrque at Latinotype (Chili), we designed the logo. For information, the visual identity mainly is essentially composed with Avenir. The bee being the main actor in this transformation from the flower to the spoon, the logo is inspired by the insect’s trajectory in flying.