XOXO Fest 2024

Contributed by Lizy Gershenzon


Each Other. License: All Rights Reserved.

XOXO is an experimental festival for independent artists who live and work online. A robust and enthusiastic community has formed around the festival since it was first held in 2012. After a few years off, founders Andy Baio and Andy McMillan decided to hold one last XOXO. For this final year, Each Other created a visual identity to send them off, centered around the impressions it leaves behind, and the beauty of the community that has grown from it.

A strong type system was important for the brand, as many pieces are copy-heavy. Avara by Velvetyne echos the angular fluidity of the pattern for headlines, while VCTR Mono by Vectro Type lends a soft typewriter feel to all the body copy.

Learn more about the project on Each Other’s website.

Each Other. License: All Rights Reserved.


Each Other. License: All Rights Reserved.


Each Other. License: All Rights Reserved.


Each Other. License: All Rights Reserved.


Each Other. License: All Rights Reserved.


Each Other. License: All Rights Reserved.


Each Other. License: All Rights Reserved.


Each Other. License: All Rights Reserved.


Each Other. License: All Rights Reserved.

This post was originally published at Fonts In Use

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