Wooden Spoon Herbs

Contributed by Out Of The Dark


Gander. License: All Rights Reserved.

Etna and Rauschen B in use for the new Wooden Spoon Herbs branding by Brooklyn-based studio Gander.

Excerpts from Liz Gorny's article on It’s Nice That:

A near year-long process that spanned copywriting, typography, colour systems, illustration, packaging, art direction, social media and creating a robust e-commerce website, the revamp had to house a diverse range of products – 15 in total. But it also had to consider the aesthetic history of herbalism at large. [...]

The custom Wooden Spoon Herbs wordmark also embraces variation, appearing in multiple incarnations throughout. These include three horizontal versions and a circular iteration.

Gander. License: All Rights Reserved.


Gander. License: All Rights Reserved.


Gander. License: All Rights Reserved.


Gander. License: All Rights Reserved.


Gander. License: All Rights Reserved.


Gander. License: All Rights Reserved.


Gander. License: All Rights Reserved.


Gander. License: All Rights Reserved.

This post was originally published at Fonts In Use

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