Wisdom House (집현전) identity

Contributed by Lee Kyeongcheol


Source: studioduggubi.com Studio Duggubi. License: All Rights Reserved.

Wisdom House (집현전) is a startup accelerator that provides funding, mentoring, and strategic advice to emerging companies.

The brand identity design of Wisdom House adopts and modernizes the architectural style of the Joseon Dynasty’s Jiphyeonjeon (집현전). It notably incorporates Jiphyeonjeon’s elegant roof lines, robust pillar structures, and clearly defined stair forms as motifs, effectively integrating traditional elements into a contemporary business environment.

To depict the pillars of Wisdom House, the bold and condensed Dragon was utilized. For both Korean and English texts, the clean and modern SUIT was employed. The Chinese characters at the top were crafted through custom lettering.

Source: studioduggubi.com Studio Duggubi. License: All Rights Reserved.


Source: studioduggubi.com Studio Duggubi. License: All Rights Reserved.


Source: studioduggubi.com Studio Duggubi. License: All Rights Reserved.


Source: studioduggubi.com Studio Duggubi. License: All Rights Reserved.

This post was originally published at Fonts In Use

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