Virtú

Published November 13, 2026

Virtú is a restaurant located in Pinheiros, São Paulo, Brazil. The identity, developed by diphusa studio, uses Alte Haas Grotesk, Courier New and a custom typeface called Virtuzinha across the brand's communications.

The pairing between Alte Haas Grotesk and Courier New creates a cohesive and balanced typographic system, combining clean, contemporary shapes of Alte Haas Grotesk with the typewritten and monoespaced character of Courier New. The sans-serif typeface was used for headings and calls to action, while the monospace type was applied to details and precise information. Virtuzinha adds a touch of originality, creating a playful contrast with the precise lines of the other typefaces.

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