Verlag des Bildungsverbandes der Deutschen Buchdrucker ad, June 1924
Source: www.flickr.com Uploaded to Flickr by Kirsten Solveig Schneider and tagged with “dolmen” and “zierdolmen”. License: All Rights Reserved.
Two-color advert by the Verlag des Bildungsverbandes der Deutschen Buchdrucker, the publishing house of the Educational Association of German Letterpress Printers in Leipzig, in Typographische Mitteilungen, Issue 6, June 1924.
The author names, Ernst Preczang and Wilhelm Eule, are set in caps from Max Salzmann’s expressionist Dolmen, first cast by Schelter & Giesecke in 1922. The book titles, Freie Gedanken and Wanderschaft, are in the decorated version named Zierdolmen, which was added in 1923. The copy including the two promotional slogans – Das Leben wird reicher und schöner durch klare Bewusstseinsinhalte / Froher wird der Tag, den edle Wahrheiten durchleuchten (“Life becomes richer and more beautiful through clear awareness / The day becomes happier when noble truths shine through”) – is set in another release by local foundry (and sponsor?) Schelter & Giesecke: it’s Schneidler-Latein by F.H. Ernst Schneidler.
This post was originally published at Fonts In Use