UAW CAP 74 poster

Contributed by Elizabeth Goodspeed


Source: uaw.org License: All Rights Reserved.

This 1974 poster for the International Union, United Automobile, Aerospace and Agricultural Implement Workers of America (UAW) mixes black and white with bold neons to create a bold and engaging call to action. Kabel Black is used in all caps and sentence case, and is complemented by an orange-tinted Cinema.

The UAW was founded in 1935 in Detroit, Michigan, and today is one of the largest and most diverse unions in North America, with members in virtually every sector of the economy. The UAW Cap Community Action Program (CAP) of the UAW is the union's non-partisan political arm.

This post was originally published at Fonts In Use

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