Trait

Published February 17, 2025

Stringer by Order Type Foundry and Rauschen B (and, to a lesser extent, A) by Out of the Dark are used for the identity of Trait, a Berlin-based running app.

From Studio zur Strassen’s project page:

Trait is your dedicated training companion, designed to help you build a consistent and healthy lifestyle. Central to the brand’s foundation is the value of ‘communication on an eye-level,’ which meant creating a visual identity that feels approachable and authentic — not over-engineered.

We took cues from the running-crew culture, known for its raw, DIY, almost punk-like energy, and blended it with the brand’s positive and empathetic ethos. The result is a minimalist design that remains clean and simple but still plays with those quirky, joyful, and unexpected moments that add character.

Creative Direction: Yannick zur Strassen
Design: Mark O'Neill, Ulf Germann
Animation: Stephen McLaughlin, Marta Azaña
Copy: James Richardson

The FRC monogram is based on Jim Parkinson’s Cabazon.

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