The RouteBook visual identity

Contributed by Caramba Agency


Caramba Agency. License: All Rights Reserved.

Identity design for The RouteBook, a luxury travel agency that seeks to create unique stories for their clients.

Through the design we seek to convey the company’s own values. The logo is based on Sainte Colombe, mechanically condensed and with a modified R and K and modified serifs. Information is set in Acid Grotesk. The new logo was introduced on social media in June 2023.

Caramba Agency. License: All Rights Reserved.


Caramba Agency. License: All Rights Reserved.


Caramba Agency. License: All Rights Reserved.


Caramba Agency. License: All Rights Reserved.


Caramba Agency. License: All Rights Reserved.

This post was originally published at Fonts In Use

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