Located in the city centre of The Hague, The Grey Space In The Middle (or: The Grey Space) is “a space for fundamental creativity where radical relations emerge between people, art, digital culture, science, technology, philosophy and food.” In daily life, this means: exhibitions, parties, dinners, residencies.
The Grey Space was founded by Dimitri Nieuwenhuizen (1971-2017) of design studio LUST and Marijke Cobbenhagen in 2017. The creative hotspot also hosts workspaces, in the former class rooms of its original existence as De Vrije Academie (1947–2012/15), and its short existence as Gemak (2012–2015).
Their identity, by Collective Works, uses the Light and Light Italic styles of Dinamo throughout – all lowercase for wayfinding and the poetic window lettering, and used with capitals on their website and socials (design by Buurmen / Soft Turbo).
The Grey Space website by Buurmen and Soft Turbo is filled with info, consisting of mostly texts, arrows and tag buttons. The horizontal scrolling makes for a (pleasantly) confusing effect.
Interior of the ground floor, with modular furniture by Collective Works and ReFunc.