The General logo (1993–2000)

Published June 11, 2023
Contributed by Alistair Askew


Source: logos.fandom.com License: All Rights Reserved.



The General Automobile Insurance Services, Inc., or simply The General, is an insurance agency focusing on auto insurance, with headquarters in Nashville, Tennessee. From 1993 to 2000, the logo combines several styles from ITC Stone Informal – Bold for “General” (with faux small caps), Semi Bold Italic for “The” and Medium for “Credit General Insurance Company” – with stretched Industria for the phone number.



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