Spanx

Contributed by Jan Maack


Source: www.ward.studio License: All Rights Reserved.

Spanx is a shapewear brand for women, founded by Sara Blakely.

The new identity for Spanx was made by Ward studio and comprised new typography and color story, a redrawn logo, newly designed packaging, art direction, and digital design all the way down to the care tags. Typefaces used are IvyPresto for headlines and Inter for text.

Source: www.ward.studio License: All Rights Reserved.


Source: www.ward.studio License: All Rights Reserved.


Source: www.ward.studio License: All Rights Reserved.


Source: www.ward.studio License: All Rights Reserved.


Source: www.ward.studio License: All Rights Reserved.


Source: www.ward.studio License: All Rights Reserved.

This post was originally published at Fonts In Use

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