Some By Mi is an award winning Korean beauty brand, that popularized the concept of natural beauty. They offer a huge selection of products that are made from natural, organic ingredients under the motto “New Cleanical Solution – From Clean to Clinical”.
The logo is based on Bodoni; Two widths of the Emtype’s Geogrotesque collection are used for most typography: Geogrotesque and Geogrotesque Condensed Series. On the website, Korean text is set in Pretendard (프리텐다드).