
Get Out Sneaker · Photography: ©kneidinger-photography.at


Get Out is a minimalist black-and-white shoe by designer Michael Leonhartsberger, launched through a crowdfunding campaign to encourage people to put down their phones, go outside, live real adventures, and proudly wear their shoes until they’re completely worn out. Made for people who collect real memories. Because real experiences count for more than likes, doomscrolling, and binge watching.
For the typography, I used my own Gomer, and Bogart from Zeta Fonts. Bogart serves as the global typeface across all body copy and supporting text, bringing readability and a friendly, approachable feel to the design. It pairs beautifully with the vintage-inspired branding.
For visual impact, Gomer took center stage as the display font on packaging and large headlines. Its bold, distinctive personality commands attention and reinforces the brand's unique identity.
The logo development went a step further. I used Gomer as the foundation and then hand-customized it through lettering and animated it in Procreate. By drawing over the original letterforms, I created a wordmark that maintains Gomer’s DNA while adding a personal, imperfect and handcrafted touch.
The cards inside the shoe box feature custom lettering and illustration alongside the brand typefaces.

Get Out Sneaker · Photography: ©kneidinger-photography.at

Get Out Sneaker Shoe Box · Photography: ©kneidinger-photography.at

Get Out Sneaker · Photography: ©kneidinger-photography.at

Get Out Sneaker · Photography: ©kneidinger-photography.at

Get Out Sneaker Campaign · Photography: ©kneidinger-photography.at

Get Out Logo Animation · ©michael-leonhartsberger.com


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