Serbia Games Association (SGA) is a non-profit organization that supports the growth and international visibility of the Serbian video game industry. Founded in 2018, SGA connects game developers, artists, publishers, and educators, fostering collaboration and knowledge sharing. Through mentorship programs, workshops, and global partnerships, the association plays a key role in positioning Serbia as a rising hub for creative and technical talent in game development.
We developed SGA’s digital annual report for 2023 to highlight key trends in Serbia’s gaming industry. The focus was on clear, visual storytelling – featuring 150+ local studios and ten expert voices – while reinforcing SGA’s mission and aligning with modern digital standards.
Each year, we take a fresh creative direction. For this edition, we embraced a bold visual style using AI-generated graphics, reflecting one of the year's most relevant industry themes. The final report is visually striking, easy to navigate, and highly informative, effectively positioning Serbia’s gaming ecosystem on the global stage.
The main typefaces in use are Poppins and NeueBit.
The condensed sans used for “150M€” is GT America Compressed Bold.