Peralta Supermercados

Contributed by Rodrigo Saiani


Source: www.behance.net License: All Rights Reserved.

We made an eclectic type palette for Peralta Supermercados, a chain of supermarkets in Brazil.

The simplicity of Pacaembu for text, paired with giant Acme Gothic and Graúna for punch and prices. Verveine serves as a soft, hand drawn counterpart to complete the set.

Scale and punch go hand in hand with supermarket visual communication. This one sets an active yet not as in-your-face retail tone.

See the full case study including detailed credits on Behance.

Source: www.behance.net License: All Rights Reserved.


Source: www.behance.net License: All Rights Reserved.


Source: www.behance.net License: All Rights Reserved.


Source: www.behance.net License: All Rights Reserved.


Source: www.behance.net License: All Rights Reserved.


Source: www.behance.net License: All Rights Reserved.


Source: www.behance.net License: All Rights Reserved.


Source: www.behance.net License: All Rights Reserved.


Source: www.behance.net Photo: Rodrigo Saiani. License: All Rights Reserved.

This post was originally published at Fonts In Use

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