Paul McCartney website

First up we redesigned the website’s digital brand identity. Paul’s instruction was for the brand to be “dignified, but not corporate; colourful, but classy; a bit rock ‘n’ roll with extra soul”.

The new brand palette lifted inspiration from Paul’s ‘magic piano’. The art direction and visual language across the site borrowed his hand drawn sketches and doodles; these were peppered at key moments across the site. We kept the Typography choices classic yet modern, with a little rock ‘n’ roll flare to compliment the content.

Neverbland used Neue World Condensed for headlines, paired with DM Sans and Tiempos Text. For dates, they created a custom numerical typeface based on scans of McCartney’s writing and called it Shake a Hand, named after one of his tracks.