P&T Knitwear identity and store

Published May 22, 2023

Playtype’s Publish Gothic used beautifully by Barcelona and New York based design studio Pràctica for P&T Knitwear, a family-owned independent bookstore, podcast studio, event space, and cafe on Manhattan’s Lower East Side.⁠ Pràctica writes:

Named after the family business established in the same neighborhood 70 years ago, the commission required taking its old sign as a starting point.⁠
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As a result, we transferred its main visual attributes into a system based on the structure of book spines, reinterpreting them as a communicative and signaling tool. This way, we rely on a familiar strategy to the reader as book-spine browsing, directing it to an unprecedented medium and solving signage, daily comms and merch all at once.

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