One Morning

Published August 13, 2025

One Morning is a modern mental health offering designed to support employees and reimagine what employee assistance programs can be. The identity strikes a balance between sophistication and approachability—built to resonate across generations.

Set in all lowercase, the logotype uses The Seasons, a refined serif with subtle humanist touches. Custom letterforms bring hidden meaning to life: a 1 is embedded in the stems of the n and m, while the g is simplified for a more grounded feel.

To complement the logo, the typographic system combines Items and Aeonik—each bringing distinct texture to the brand. Items, used for headlines, is a contemporary serif with crisp contrast and sharp detailing that brings an editorial edge and quiet confidence to the system. Aeonik, used for body copy and secondary headlines, is a geometric sans with just enough warmth in its curves to feel human without losing structure. Together, they create a dynamic and flexible system—balancing clarity with character, and structure with empathy.

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