Ninety Percent

Contributed by Siri Lee Lindskrog


Source: www.doingmedoingyou.studio License: All Rights Reserved.

Ninety Percent is a responsible luxury fashion label sharing 90% of its profits. In summer 2023, the brand hosted a pop-up at the London department store Harrods. Designed for the center of the shop space, a wooden plinth holds up an archive book of Ninety Percent’s new collections. The linen-covered publication documents the brand ethos and design values, situating the clothes with their inspiration and muses.

The publication for Ninety Percent at Harrods was designed and copywritten by Emma Hursey of Doing Me Doing You for Elliot Atkinson and Morgane Nyfeler. The photographs were taken by Daniel Archer.

Source: www.doingmedoingyou.studio License: All Rights Reserved.


Source: www.doingmedoingyou.studio License: All Rights Reserved.


Source: www.doingmedoingyou.studio License: All Rights Reserved.


Source: www.doingmedoingyou.studio License: All Rights Reserved.


Doing Me Doing You. License: All Rights Reserved.


Doing Me Doing You. License: All Rights Reserved.


Source: ninetypercent.com License: All Rights Reserved.


Source: ninetypercent.com License: All Rights Reserved.


Doing Me Doing You. License: All Rights Reserved.

This post was originally published at Fonts In Use

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