Nike Women Paris: Own the Floor Dance Battle
Nike Women. License: All Rights Reserved.
Nike Women Paris and the performer/choreographer Parris Goebel collaborated on a dance battle, an event held at the Maison de la Mutualité in December 2023. For the occasion, they used Carta Nueva, designed by My-Lan Thuong, throughout the campaign, which included both digital and material assets. Carta Nueva’s Spencerian-style script is used at a variety of scales throughout the campaign, highlighting its lithe and acrobatic rhythm. Carta Nueva is paired with tightly spaced National 2 Narrow and a yet unidentified monospaced sans. The program (seventh image) appears to use yet another typeface combination.
In keeping with Parris Goebel's vision, many designers designed custom clothing for this show in collaboration with Nike. Additionally, a print catalogue presented the scenes and perfomers presents at the event. Carta Nueva was paired and used as a title type in the catalogue.
Nike Women. License: All Rights Reserved.
Nike Women. License: All Rights Reserved.
Nike Women. License: All Rights Reserved.
Nike Women. License: All Rights Reserved.
Nike Women. License: All Rights Reserved.
Nike Women. License: All Rights Reserved.
Nike Women. License: All Rights Reserved.
Nike Women. License: All Rights Reserved.
This post was originally published at Fonts In Use