MissionZero rebranding

Published December 12, 2024

Mission Zero is a technology company revolutionising carbon management through innovative Direct Air Capture (DAC) solutions. Tasked with rebranding their visual identity and creating a new website, we set out to communicate their bold mission: reinventing carbon for good and creating a world that thrives in balance with it.

The brand is built on the principle of Transformative Potential—the belief that carbon, once seen as the problem, can become the solution. At the heart of the design is a dynamic circular logo, an abstract visualisation of motion and airflow, symbolising CO₂ being captured and released—a direct connection to their transformative technology. A vibrant yellow is the primary colour, evoking positivity, and the bold graphic elements further emphasise their forward-thinking and innovative approach.

This principle drives Mission Zero’s innovation and underpins every aspect of their identity, positioning them as a leader in the movement toward sustainability with one clear purpose: to give humans a second chance by reinventing carbon for good and creating a world that thrives in balance with carbon.

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