Millennium Care
Source: madebyshape.co.uk MadeByShape. License: All Rights Reserved.
MadeByShape undertook a comprehensive re-branding and web design project for Millennium Care, aiming to reshape the public's perception of care homes. The project involved refreshing various brand elements such as colour schemes, typography, and photography, with a focus on improving user experience and the content management system. This holistic approach aimed to distance the brand from the clinical and corporate aesthetics typical of the industry, thereby creating a more emotionally appealing platform.
Additionally, we consolidated seven separate websites into a single, cohesive website. This not only streamlined the brand's online presence but also ensured that the brand's messaging was consistent across all homes within the Millennium Care group. The redefined website and branding emphasise capturing genuine, daily moments in care settings, reflecting a realistic and positive view of later-life care.
Source: madebyshape.co.uk MadeByShape. License: All Rights Reserved.
Source: madebyshape.co.uk MadeByShape. License: All Rights Reserved.
This post was originally published at Fonts In Use