Milee identity

Contributed by Zero Morales


Source: emmeand.co EMME & Co. License: All Rights Reserved.

Naming, creative and art direction and brand design by EMME & Co:

Milee is an Institute of Development & Early Stimulation located in Mexico formerly known as Ducky. Our challenge was to create a brand that could resonate with a local audience by a strong storytelling & a visual system that could connect with people.

As a result, we build a playful, colorful, and interactive brand with a wide color palette, contrasts and a cheerful and dynamic logo.

The new brand typefaces for MIlee are Beatrice by Sharp Type and Clearface by Monotype. Together they gather an enjoyable brand, with a design system that reveals a series of collateral that helps the user connect with the brand.

Source: emmeand.co EMME & Co. License: All Rights Reserved.


Source: emmeand.co EMME & Co. License: All Rights Reserved.


Source: emmeand.co EMME & Co. License: All Rights Reserved.


Source: emmeand.co EMME & Co. License: All Rights Reserved.


Source: emmeand.co EMME & Co. License: All Rights Reserved.


Source: emmeand.co EMME & Co. License: All Rights Reserved.


Source: emmeand.co EMME & Co. License: All Rights Reserved.


Source: emmeand.co EMME & Co. License: All Rights Reserved.

This post was originally published at Fonts In Use

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