Michela Tartaglia website

Published April 25, 2023

As chef and owner of Pasta Casalinga in Seattle’s Pike Place Market, Michela Tartaglia incorporates fresh ingredients and her whimsical personality into approachable Italian dishes. She cooks like she assembles an outfit: using her natural Italian style to pick things that reflect her colorful personality. In her very first cookbook, Pasta for All Seasons, she shares vivid stories and creative recipes that combine her Italian culinary heritage with the Pacific Northwest’s bounty. Filled with gorgeous photography, the website narrates Michela’s work and vision, through a classic and slightly vintage Americana yet edgy typography and a bold color palette sourced from the wide range of ingredients she mostly works with. A set of tea towels inspired patterns push the visual identity built for her a few more steps toward fun.

The website pairs Robert Slimbach’s Acumin Wide (Adobe) with Mark Simonson’s Etna X Condensed (Mark Simonson Studio). The logotype is custom drawn.

Creative direction, UX, UI: Marianna Rossi
Visual identity, patterns, custom logotype: Sunday Büro (Marco Goran Romano & Valentina Casali)
Coding: Gianluca Rinaldi
Photos: Kyle Johnson
Copywriting: Naomi Tomky

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