Nouvelle idée has designed a new identity for talent agency Mercredi Studio. The website was developed by Sam Charpentier. The typefaces used are Dazzed and Greed from XYZ Displaay and Store Norske Leif from Skriftkompani.
Nouvelle idée describes the project as follows:
We’re delighted to present our latest project for our friends at Mercredi Studio. Following the announcement of the opening of their talent representation division, they needed a new visual identity and website to reflect who they are. A balanced, colorful and structured visual universe that puts forward an editorial and photographic approach to bring as much neutrality as personality. The color palette is reminiscent of their studio universe, combined with classic yet sophisticated typographic choices that create an intriguing and functional contrast with the stripe pattern, custom monogram and color blocks.