Tridente, Maserati's global membership platform introduced in September 2023, is defined by a vibrant visual identity that captures the brand's soul. The system features the elegant TWK Everett typeface for its wordmark and headlines, complemented by Anko for body text and subheadlines. This sophisticated typography, set against motion-filled imagery and a striking high-contrast color palette, takes the audience on an immersive journey into the thrilling world of Maserati.