Manifesto Design identity

Published March 24, 2023

Brand identity for Manifesto Design by Ochodia Studio from Mexico City.

Manifesto is an agency dedicated to designing digital products and solutions. Its processes are focused on people and help businesses, governments and social organizations navigate the changes brought by digital transformation, amplifying its impact and maximizing its results through design technologies and strategy.

For the expression of the brand, we start from the idea of uniting the creative and human tone with the fresh and innovative vision of the digital world. — Through the use of vibrant colors, bold contemporary typography, and lighthearted illustrations in the form of icons that represent the variety of situations, tools, and resources present in the company's offering, we managed to give the brand an affable yet bold character capable of offering a human approach where communication and graphics enhance its values as well as its services.

The logo is set in a customized version of Margo+Beuys, used also throughout their printed and digital material for headlines, while supporting text and main copy is set in DM Sans.

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