Maldita Envidia

Published April 3, 2026

By FontsInUse

Contributed by Alexandre Créquer

Maldita Envidia (meaning “Damn Envy”) is a Mexican dressing brand whose visual identity, crafted by Guadalajara-based Estudio Cariño, playfully subverts the concept of envy, framing it as a positive drive for culinary discovery. The branding is designed to stand out on crowded retail shelves, drawing inspiration from the high-contrast, hand-painted cardboard signs found in traditional Mexican street markets.

For its brand identity, the studio says:

The graphic identity was developed the same way a dressing is prepared: with small touches—sometimes just a pinch, sometimes bold and dominant.

In order to do that, the wordmark uses Pouler by Alexandre Créquer, with some custom ligatures and a variation on the A for the logotype. In addition, they used Balacar from The Designers Foundry, GT Haptik from Grilli Type, and Quick Writers by Letterhead Studio. GT Alpina carries longer texts.

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FontsInUse

An independent archive of typography.