The Madrona is a new hotel built around and old mansion, the hotel’s ornate centerpiece. This 1881 mansion was built in Aesthetic Movement style. The interiors done by co-owner and designer Jay Jeffers, are eclectic, incorporating period elements as well as modern interventions, a very fine art collection, and a boatload of antiques collected during several lifetimes’ worth of travels.
The full hotel branding was imagined by Saint-Lazare agency, from the logo and the restaurant menu to the signage and keyrings. The logo lettering is carefully crafted by Margot Lévêque. The Madrona’s identity combines the delicate curves of Selva Script, with the rigorous geometry of Founders Grotesk.