La Aceituna de Carta campaign

Published June 6, 2024

“La Aceituna de Carta” (“The Olive Menu”) is an ad campaign that aims to give the table olive a greater presence on the menus of cafes and restaurants throughout Spain. Interaceituna, the organization responsible for the ads, hopes to take the olive "from the bar to the table" and educate the public on the different varieties and health benefits of table olives.

The project was designed by Valencia based studio Democràcia. Set in all caps, the campaign makes heavy use of Central Type's bottom-heavy sans serif Felten.

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