Kylie Minogue – “Padam Padam” single cover and campaign

Published July 9, 2023

Single cover. Design by Nick Greenbank with photography by Erik Melvin and creative direction by Aries Moross.

Yapari in use by Studio Moross for the campaign for Kylie Minogue’s “Padam Padam”.

“Padam Padam” is a song by Australian singer Kylie Minogue, taken from her upcoming sixteenth studio album Tension. It was released as the album's lead single on 18 May 2023 by BMG Rights Management and Minogue's company, Darenote. It was written by Norwegian singer and songwriter Ina Wroldsen together with its producer Lostboy. The accompanying music video which was shot in Los Angeles, California was directed by Sophie Muller, and released the same day as the song.

“Padam Padam” reached the top 10 in Croatia, Ireland, and the United Kingdom, giving Minogue a Top 10 single in five consecutive decades from the 1980s to the 2020s in the latter country. Elsewhere, the song reached the top 20 in Australia, charting also in Belgium, Canada, Hungary, Russia and Poland as well as on component charts in Argentina, Chile, Colombia, El Salvador, Germany, Guatemala, New Zealand, and the United States. Minogue performed the single on American Idol and at KTUphoria in the US and at the Capital’s Summertime Ball 2023 in the UK.

Kylie live at Capital FM Summertime Ball in London, June 2023. Original choreography by Hollywood, visuals by Studio Moross.

Still from the announcement of the extended video

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