Kleiner Bäckerei-Konditorei

Contributed by Nouvelle Noire


Kleiner Bäckerei-Konditorei. License: All Rights Reserved.

As part of a rebranding, Swiss bakery and confectionery chain Kleiner used a beta version of what became NN Konrad. This new typeface replaced the neo-Gothic lettering and gave the brand a friendlier appearance. The lettering is combined with a modern grotesque typeface, GT Walsheim, and is paired with hand-painted illustrations that are used as patterns on bags, etc.

Since 2024, Kleiner is part of the Kleiner Jung AG.

Kleiner Bäckerei-Konditorei. License: All Rights Reserved.


Kleiner Bäckerei-Konditorei. License: All Rights Reserved.


Kleiner Bäckerei-Konditorei. License: All Rights Reserved.

Before and after the redesign

Source: ps-werbung.ch PS Werbung. License: All Rights Reserved.


Source: ps-werbung.ch Kleiner Bäckerei-Konditorei. License: All Rights Reserved.


Source: ps-werbung.ch PS Werbung. License: All Rights Reserved.

This post was originally published at Fonts In Use

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