Khloé Kardashian has introduced Khloud Protein Popcorn, a new snack under her brand Khloud Foods.
The branding for Khloud Protein Popcorn is centered around a wordmark that features a slightly customized version of the CoFo Plusha typeface. CoFo Plusha’s soft, airy, and rounded letterforms contribute to a friendly and approachable brand image. The accompanying rounded sans is Optimo’s Hermes.