Style frames from the Criterion Channel's 2024 John Waters film collection. The collection featured the films Hairspray, Female Trouble, Polyester, Cry-Baby, Serial Mom, Multiple Maniacs, Cecil B. Demented, and Desperate Living.
Each month the Criterion Channel releases a handful of curated collections. Each collection getting some stylized typographic treatments used for a teaser trailer and style frames (thumbnails) for the collection as a whole plus a few select films within the collection.
The John Waters collection is branded with lettering in the style of mid-century, hand painted advertising and signage.
The lettering designs feature bold, condensed, sans serif type complimented with various brush script fonts and a few dingbat ornaments.
The large titles use Linotype's Flyer (a.k.a. Filmotype Flyer,) while the smaller names and titles use Red Top by Studio K. The brush script fonts used throughout work seamlessly together because they all come from House Industries’ beautifully crafted Sign Painter family. Fonts used from that family include Brush, Script, Slant, and Upright.
In addition to the typography, also peppered in are arrows and underlines from House’s Ad Art (also from the Sign Painter family) and a star ornament found in Gutterball, from House’s Housearama font family.