Jimena craft beer

Contributed by Ultra Kuhl


Source: www.behance.net License: All Rights Reserved.

Albra from Ultra Kuhl and Stardust and Dapper from Nodo Type Foundry are used for Jimena beer, produced in Cadereyta Jiménez, Nuevo León, Mexico. This new beer range includes four American Ales.

From Principio Studio:

We designed a graphical system that was friendly to craft beer beginners and interesting enough for more advanced consumers.

We created a color code, simple names, and organoleptic descriptions with pairings for the front of the label, and for the reverse, we added relevant technical data such as bitterness, alcohol percentage, and color.

The label was printed on smooth textured heavyweight paper. A custom die was created to get the splicing on the bottle, details that help to position the product in a premium category.

Source: www.behance.net License: All Rights Reserved.


Source: www.behance.net License: All Rights Reserved.


Source: www.behance.net License: All Rights Reserved.


Source: www.behance.net License: All Rights Reserved.


Source: www.behance.net License: All Rights Reserved.


Source: www.behance.net License: All Rights Reserved.


Source: www.behance.net License: All Rights Reserved.


Source: www.behance.net License: All Rights Reserved.


Source: www.behance.net License: All Rights Reserved.


Source: www.behance.net License: All Rights Reserved.

This post was originally published at Fonts In Use

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