Jeep Wrangler logos

Published September 2, 2023
Contributed by Patrick Concannon


Source: carsandbids.com License: All Rights Reserved.

1993 Jeep Wrangler 4x4






From around 1989, logos for the Jeep Wrangler and its various editions were based on Earth. Earlier editions from 1987-1989 (see last image) featured a Wrangler logo based on Steamboat, a square serif face shown by Lettergraphics. The Jeep logo itself is said to be based on Helvetica, possibly using a trimmed U in place of the J.

Perhaps coincidentally, Sarah Connor drives a 1983 Jeep CJ-7 Renegade in The Terminator, which also made use of Earth in its title sequence. In 1987, the Jeep CJ-7 was replaced by the first generation Jeep Wrangler.




Source: carsandbids.com License: All Rights Reserved.

1993 Jeep Wrangler 4x4, detail. The 4x4 looks to be hand-lettered in a brush style.




Source: www.gaaclassiccars.com License: All Rights Reserved.

1991 Jeep Wrangler Renegade




Source: www.cnet.com License: All Rights Reserved.

1989 Jeep Wrangler Rubicon Concept




Source: www.gaaclassiccars.com License: All Rights Reserved.

1987 Jeep Wrangler (YJ), with logo based on Steamboat



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