Industry Standard website
Source: www.industrystandard.work CentralOffice.work. License: All Rights Reserved.
Industry Standard's Experience Residency is a nine-month paid program designed for early to mid-career professionals in post-production. The program focuses on hands-on experience, career development, and mentorship within the entertainment industry. Participants are placed in leading Host Studios such as RadicalMedia, Campfire Studios, and Union Editorial, working on projects across film, television, branded content, and gaming. Their website was designed and developed by Portland-based design studio Central Office.
The role of the Mori typeface – used throughout the Industry Standard website in a single weight – is to create a visual balance between professionalism and creativity. As a bold, geometric sans-serif font, Mori ensures readability and structural clarity, which is crucial for effectively communicating key information. At the same time, playful elements like the distinctive, quirky design of the letter G inject subtle personality into the overall design. This nuanced approach helps the website project both authority and approachability, aligning with the site's goal of nurturing creativity and innovation within the media industry. By using Mori, the brand is able to visually convey its identity as modern, inclusive, and forward-thinking.
Source: www.industrystandard.work CentralOffice.work. License: All Rights Reserved.
Source: www.industrystandard.work CentralOffice.work. License: All Rights Reserved.
Source: www.industrystandard.work CentralOffice.work. License: All Rights Reserved.
This post was originally published at Fonts In Use