Indivisa
Footballco. License: All Rights Reserved.
The wordmark is based on ABC Bingo, with customizations.
Launched last year as one of Footballco’s latest channels, Indivisa is a new women’s football brand designed to create an exciting community for fans of the game.
In partnership with the in-house creative team, we identified a strong visual aesthetic to help establish the awareness of women’s football, in an empowering, passionate way. Built on the idea that Indivisa is a community-first editorial platform, we created a brand that provides a timeless yet forward-thinking approach to female-focused content.
A minimal and bold typographic style alongside personal touches and flourishes really brings the whole INDIVISA world together. A light-hearted, approachable identity encourages the audience to engage and participate in the women’s football scene.
Footballco. License: All Rights Reserved.
Footballco. License: All Rights Reserved.
The brand typefaces include Tobias, Union, and Cooper Black.
Footballco. License: All Rights Reserved.
Homepage with headlines in Tobias SemiBold and intro text in Union Regular
Footballco. License: All Rights Reserved.
Footballco. License: All Rights Reserved.
London Underground advert with more ABC Bingo
Footballco. License: All Rights Reserved.
Footballco. License: All Rights Reserved.
Indivisa partnered with Adidas to create a space for the final stages of the Women’s Euros, the Indivisa HQ.
Footballco. License: All Rights Reserved.
Footballco. License: All Rights Reserved.
Billboard using Tobias with some letters replaced by pictograms
Footballco. License: All Rights Reserved.
Detail from the website, with text in Union
Footballco. License: All Rights Reserved.
Detail from the website, combining Tobias and Union
This post was originally published at Fonts In Use