Hoptek visual identity

Contributed by David Gobber


Source: www.thatthing.com That Thing, Hoptek. License: All Rights Reserved.

Creative agency That Thing developed the new visual identity of Hoptek, a firm founded by global consultancy Kearney. Hoptek is a new platform that uses AI to help trucking companies plan, automate and adapt across all fifty states in the U.S.

Hoptek’s visual identity prominently uses its own corporate typeface Hoptek Monopol for the wordmark and titling purposes. This bespoke typeface was designed by Nguyen Gobber based on their retail typeface Monopol. In addition, Roboto and Roboto Mono by Christian Robertson are being used for copy.

Source: www.thatthing.com That Thing, Hoptek. License: All Rights Reserved.


Source: www.thatthing.com That Thing, Hoptek. License: All Rights Reserved.


Source: www.thatthing.com That Thing, Hoptek. License: All Rights Reserved.


Source: www.thatthing.com That Thing, Hoptek. License: All Rights Reserved.


Source: www.thatthing.com That Thing, Hoptek. License: All Rights Reserved.


Source: www.thatthing.com That Thing, Hoptek. License: All Rights Reserved.


Source: www.thatthing.com That Thing, Hoptek. License: All Rights Reserved.

This post was originally published at Fonts In Use

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