Hinge – “No Ordinary Love” 2025 campaign

Contributed by Jamie Otelsberg (OH no Type Co.)


Source: hinge.co License: All Rights Reserved.

For Hinge’s No Ordinary Love campaign in 2025, Forevs by OH no Type Co. was chosen to support the campaign’s focus on authentic, imperfect love stories. Forevs works well for headlines in this literary-driven project, which shares real stories from Hinge couples. Alongside the digital Substack edition, the anthology will be published as a limited-edition hardcover designed by Dazed Studio. These books will be distributed to select book clubs in New York and London, creating opportunities for people to come together and connect through the shared stories.

On the website, supporting text is rendered in the user’s default sans serif type and typeentity:74749@ by Olga Karpushina; the latter is also used throughout the campaign.

Source: www.no-ordinary-love.co License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


License: All Rights Reserved.


Source: adage.com License: All Rights Reserved.


Source: www.no-ordinary-love.co License: All Rights Reserved.


Source: adage.com License: All Rights Reserved.

This post was originally published at Fonts In Use

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