Grand Musique

Published September 23, 2024

Contributed by Sharp Type

Bureau Borsche rebranded the French music company Grand Musique (Lomepal, Kiddy Smile, Eddy de Pretto, Jabberwocky etc…). Logo, website, business card, scarf, tote bag – they designed this new identity with a strong color palette: red, black/grey, and white. The typefaces had to follow this robust color choice: the name is set with the lastest release of Marc Rouault, Exaflop Wide from the DOSS collection. Apparat, designed by Michael Clasen and Marcel Saidov, was selected for the running text.

The origin of the DOSS collection, the Exaflop family was inspired by a logo found on the side of a construction company vehicle. With its geometric structure and machine-made outlines, Exaflop defines the loose construction rules behind this bundle of fonts. Arguably the most sci-fi-esque of the DOSS collection, Exaflop feels technical on the wide side of the spectrum and playful when it gets narrower.

Grand Musique is an artist management and label service boutique agency, established in Paris in 2013. The main goal of their team is to provide services in music business, with a wide range of expertise, building a tailor-made business set up for artists, musicians and creative people.

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