Golda poster series

Published July 31, 2025

This experimental poster series by designer Nacho brings together typographic rigor and raw expression in a striking visual identity for Golda, a photo studio based in Madrid, Spain.

At the core of the project is Pilat, a geometric sans-serif typeface by General Type Studio (2018), used exclusively across the studio’s branding. Nacho builds the entire typographic system on Pilat’s clean, structured forms—establishing a restrained, modernist foundation.

That base is then deliberately disrupted: each printed poster is overlaid with a hand-executed gesture in silver ink, applied using a small bottle. The markings, reminiscent of graffiti calligraphy, inject a sense of immediacy and tension into the composition—challenging the order of the printed grid with a spontaneous, physical intervention.

The contrast between digital clarity and analog unpredictability gives the posters a dynamic presence, reflecting a broader interest in the interplay between control and chaos, identity and authorship.

More than a branding exercise, Nacho’s work here stands as an exploration of visual language and material process—pushing the poster format beyond communication into the realm of personal expression.

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