The Global Entertainment Marketing Academy of Arts & Sciences

Contributed by Sean O'Connor


Source: matchstic.com License: All Rights Reserved.

In the process of rebranding Promax to The Global Entertainment Marketing Academy of Arts & Sciences, we landed on Morion as the brand's primary headline font because of its sophisticated spirit and its gem-like wedge serifs. Morion is paired with TT Hoves, which offers a sharp, structured, utilitarian quality that helps anchor the typographic palette.

For the academy's logotype, we minimally modified Off Type's Jubilee, which beautifully captures the elevated and time-honored prestige that the award and academy represent.

Source: matchstic.com License: All Rights Reserved.


Source: matchstic.com License: All Rights Reserved.


Source: matchstic.com License: All Rights Reserved.


Source: matchstic.com License: All Rights Reserved.


Source: matchstic.com License: All Rights Reserved.


Source: matchstic.com License: All Rights Reserved.


Source: matchstic.com License: All Rights Reserved.


Source: matchstic.com License: All Rights Reserved.

This post was originally published at Fonts In Use

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