The branding of Foam Talent 2024–2025 uses Font Spectrum’s Purple Haze as a central branding tool, supported by Maria and Signifier. The exhibition design and magazine are art directed by Studio Hamid Sallali and designed by Ayumi Higuchi. Exhibition posters by Vanlennep. The exhibition can be visited in the Foam photography museum and as a digital exhibition.
Description of the project from Foam:
Drawing from a rich pool of 2,480 submissions across 106 countries, the 20 selected artists encapsulate a wide array of visions and perspectives.
Central to the exhibition is a strong engagement with pressing societal themes, as artists question themselves and the world, exploring allegories of individual and collective existence. Their practices act as conduits for reflection, challenging viewers to ponder the layered relationship between personal identity and the wider social narrative.
Spanning various mediums and techniques, from photography to installations, the works embody a dialogue between the past and the present. Each piece is a thread in the larger chronicles of cultural and historical significance, drawing on the power of photography to narrate and connect.