Fedrigoni Paper Box and rebrand

Published October 10, 2025

Contributed by Sophia Tai

Fedrigoni is a world leading Italian paper manufacturing company which has built and established a strong bond with the creative industry since 1888.

The paper brand saw a revolutionary turning point with the design of its Paper Box swatch book in 2020. Graphic Thought Facility reimagined Fedrigoni’s logo (previously set in Peignot) with a redrawn version of Aldo Noverese’s Forma.

“For our specific headline setting, we needed something ‘between weights, and wanted to enhance the roundness of the font.” — Paul Neale, Principal and Creative Director of Graphic Thought Facility, interviewed by The Brand Identity

The supporting texts in all other areas uses David Jonathan Ross’s 2016 revival based on this very same typeface: Forma DJR. The Paper Box books are beautiful, functional tools designed with an adaptable graphic and typographic system. Transitioning from artistic to sleek, unwavering, and established, the visual impact of the 3-in-1 swatch book box left a mark on Fedrigoni.

Subsequently, Pentagram partner Harry Pearce and his team were commissioned to create a global brand identity for Fedrigoni and its sub-brands. The team honoured Graphic Thought Facility’s custom drawn logo as they identified:

“This perfectly signifies Fedrigoni’s new global identity: strong, bold and confident and celebrating its strong Italian heritage.” — Pentagram

Fedrigoni's new wordmark was made suitable for various applications from small business cards to large signage on their buildings and delivery trucks. This wordmark is joined with an upgraded version of the crest symbol holding a ladder icon symbolizing Verona and its year of origin 1888.

The branding project introduced a custom version of Forma DJR as the main typeface to complement the “Fedrigoni” wordmark offering clarity, function and legibility. Forma DJR is used in Text Regular and Text Bold styles.

The same brand treatment was rolled out to the main Fedrigoni Group brand and its sub-brands Paper, Distribution, and Fedrigoni Self-Adhesive Units including the recently acquired group companies Arconvert, Ritrama, and Industrial Papelera Venus. With the exception of some longstanding and cherished brands such as Fabriano that maintained their original image, the overall Fedrigoni brand architecture was unified with the help of strategist Federico Gaggio.

Pentagram’s rebrand was launched on 29 March 2021.

Old Fedrigoni branding

New Fedrigoni brand identity by Pentagram

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