Estádio Pacaembu branding

Contributed by Álvaro Franca


Source: www.instagram.com License: All Rights Reserved.

Estádio Pacaembu (Pacaembu Stadium) is a major sports arena in São Paulo, Brazil. Originally built in 1940 and initially owned by the São Paulo City Council, the stadium was privatized in September 2019.

Since 2022, the private owners have been using Naipe Foundry's Pacaembu as their official brand typeface across all communication in a visual identity that was developed in-house.

The typeface was inspired by the stadium’s original stone and metal lettering, so it’s only fitting that it should be used by the new owners.

Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.

This post was originally published at Fonts In Use

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