Delay visual identity

Contributed by Victor Bartis


Source: lasca.studio Jota Oshiro, Lasca.Studio. License: All Rights Reserved.

Delay is a Brazilian jewelry brand that uses Kaftan Serif for the logo. From the designers of their identity, Lasca Studio:

Delay was born from a moment of immersion in self-knowledge that led to the need of sharing this vision that awakens the artistic and beauty. Delay is presence. Intention. Look within. Overflow on the surface. With these concepts, we’ve planned a visual identity system exploring reflection as a central theme. The symbol represents the mirror and its shine, while the selection of textures and materials exhibit transparency and solidity.

Creative direction: AnaLu. Art direction and design: Leonardo Tavares.

Source: lasca.studio Jota Oshiro, Lasca.Studio. License: All Rights Reserved.


Source: lasca.studio Jota Oshiro, Lasca.Studio. License: All Rights Reserved.


Source: lasca.studio Jota Oshiro, Lasca.Studio. License: All Rights Reserved.


Source: lasca.studio Jota Oshiro, Lasca.Studio. License: All Rights Reserved.


Source: lasca.studio Jota Oshiro, Lasca.Studio. License: All Rights Reserved.

This post was originally published at Fonts In Use

---