Curdi

Contributed by Noramble


Source: noramble.co.uk Noramble. License: All Rights Reserved.

Creating an exciting cottage cheese brand in a boring (but booming) category.

Cottage cheese is having a boom in popularity. Knowing the market lacked a cool brand, Mili approached us to help create a new type of cottage cheese brand. One that puts curds on the map and makes people actually proud of the product.

We first helped understand the category, identifying all the bland cliches, such as blue colour themes and boring visuals. We created a bold logo type, with a vibrant pink colour theme and an illustration of Mili front and centre to help the Curdi brand become ownable, distinct and unapologetic.

Source: noramble.co.uk Noramble. License: All Rights Reserved.


Source: noramble.co.uk Noramble. License: All Rights Reserved.


Source: noramble.co.uk Noramble. License: All Rights Reserved.


Source: noramble.co.uk Noramble. License: All Rights Reserved.

This post was originally published at Fonts In Use

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