Claremont Savings Bank logo

Contributed by Richard Sheaff


Richard Sheaff. License: All Rights Reserved.

Looking through my way-back files, I found that I used Letraset’s Pump for a second logo project in the early 1970s. I used Pump because it was an absolute natural for combining the three lowercase initials, c s b. They flow one into the other in a satisfying way. In my mind's eye I saw it further as a three-dimensional tubular metal sculpture set on a patch of lawn in front of the bank, but that was not in the cards.

This post was originally published at Fonts In Use

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